The Present & Future of Brand Marketing: Adapting and Innovating in the Age of COVID-19

Join ESLABA for a discussion on the present and future of brand marketing and brand activation with Po Yi, former chief advertising counsel for American Express, and current Partner at Manatt, Phelps and Phillips L.L.P. Po has worked on some of the most iconic and innovative brand campaigns and negotiated major media agreements and sponsorships in the sports, film, music and fashion industries. Moderator, Michele Martell (Martell Media House), will guide the discussion exploring marketing trends, how COVID-19 has impacted marketing deals, what new business opportunities exist, and potential negotiation pitfalls.